How can a symphony orchestra survive if there are no audiences to listen to their concerts?
Lansing Symphony Orchestra conductor and music director Timothy Muffitt has given much thought to pondering an answer to that difficult question.
The most obvious answer is digital video. A quick scan of You Tube and you will find hundreds of orchestras trying various ways of keeping classical performances alive and their subscribers happy.
Muffitt says, “I’ve spent a lot of time viewing videos of orchestras giving performances with empty concert halls. That didn’t seem right to me. I kept on thinking; how can we turn liabilities into assets?”